PRIORITIZING STRATEGY OVER HOPE

The real estate market is shifting. 

Housing inventory is steadily rebounding to pre-pandemic levels, homes are taking longer to sell, and the expectation that every home will receive multiple offers and sell above the list price is waning.

 

Most agents only have a three-point plan.

They put a sign in the yard 
They put it on the internet
And they cross their fingers and hope someone shows up

 

That “strategy” doesn’t fly in this environment anymore. 

This is a market that requires SKILL. This is a market that requires proper marketing and strategy. This is a market that requires hard work.

 

As your dedicated real estate advisor, my mission is to provide you with relevant insights based on facts and implement the right strategies to help you achieve your real estate goals in today’s dynamic housing market.

 

Who you hire matters.

WHAT YOU CAN EXPECT WORKING WITH JULIAN

Detailed Market Knowledge: You can count on our in-depth understanding of real estate trends, pricing, and inventory to make sure your home is positioned correctly to attract the most eligible buyers

Unrivaled marketing: We flex our marketing muscles and go above and beyond what the average agent does to guarantee your home is getting exposed to the most amount of qualified home buyers

Educational approach: You’ll be fully informed throughout the process. We believe in empowering our clients with knowledge so you can have the confidence to make informed decisions

Persistence: You will regularly hear from us throughout the week with updates on market conditions and feedback from buyers. Our goal is to make sure you never have to ask about what’s going on and what the next step is

MARKETING TACTICS MOST AGENTS IGNORE

Video

What we’re doing with our video is we’re actually talking to the buyers. 
They’re listening to our words coming out of our mouths about the benefit and features of your property and community. 
 
And unlike static photos on the MLS, it’s engaging...it activates your home and takes them on a journey, and it’s a HUGE advantage. 
 
Here are some interesting stats regarding video marketing in real estate:
73% of home sellers are more likely to list with an agent who uses video
403% more inquiries are driven from listings with video
51% of home buyers use YouTube as their number 1 search engine
Social media videos generate 1200% more shares compared with images and texts combined
1/3 of all online activity is spent watching videos
90% of people discover new products or brands via YouTube
68% of consumers prefer watching videos to learn about a new product
 
Our videos are guaranteed to make your home stand out from the competition.

Social Media

There are more than 5 BILLION active social media users around the world - it would be a disservice to not take social media marketing seriously!
 
One of the greatest benefits of marketing on social media is that it allows the professional agents to really flex their marketing muscles!
 
Of course we will post Coming Soon, Just Listed, and Sold posts. But we will also tell the story about your home that goes deeper than the 300-character listing description.
 
Social media is where we can zero in on the most unique and exciting features.
We will leverage short-form videos to help increase exposure to your home while highlighting the benefits.
 
Consumers have already change

Paid Advertising

We don’t just upload our videos to YouTube and wipe our hands clean...we actually put our marketing to work through paid advertising to strategically put your home in front of as many of the right buyers as possible!
 
YouTube, Google, Facebook and Instagram are the top 4 sites we utilize for online advertising. Not only are we able to control the keywords homebuyers are searching for, but we leverage relocation data to target buyers in external markets that are likely to relocate to the Houston area. 
 
We review ad performance once a week and make adjustments as needed to ensure we a

Example of my property tours

Case Study #1

After spending a total of 334 days on the market with 4 different agents. We got it sold in 61 days.

 

Here's how we did it:
Revamped the media with professional photography, twilight photos, video, and community photos.
Ran Facebook Ads to promote upcoming open houses

Invited the entire neighborhood to open house

Followed up tirelessly with open house guests and buyer's agents

 

Our efforts secured the seller's one and only offer and successfully got them to the closing table

Case Study #2

My repeat clients needed to sell their home and trusted me to get it done even though I moved an hour away
 

Here's how we did it:
Prepped the house to make sure it is show-ready.
Filmed a professional video highlighting the community and home (you can watch this video above)
Implemented a social media strategy showcasing the best features of the home and promoting the upcoming open house

Had over 30 guests visit the open houses over the weekend

 

There was some skeptism from my clients as well as neighbors who came through the open house, but our marketing strategy paid off big time with 4 offers...all of them over the list price.

REVIEWS

Dawn Walther

I worked with Julian on a transaction. He was professional, knowledgeable, helpful and I enjoyed working with him. It was a complicated transaction but we got it done.

Matt McLaughlin

We moved from Toronto, Canada and Julian helped us find our dream home after 2-years of searching (delay was on us). He was patient, never pushy and extremely knowledgeable of the area we wanted to live. Always provided relevant information about the neighborhoods and never forced us into anything. If you are looking to live in the Woodlands, we would highly recommend using Julian. If we could give him more than 5 stars we would.

Gabriela Oxford

Met Julian a thousand years ago. Julian helped me buy my first home, sell my first home and buy my second home. Julian is very professional , reliable , patient, honest, and he is an overall hard worker. Julian will make sure you are involved in every step of the process and he will help you find your dream home. I will use Julian again for any future real state business .

Julian Schwertz

My advice, strengths and resources go against the grain of the traditional real estate agent and are backed by proven results.

 

I focus on delivering the results you desire so you can move on to the next chapter in your life.

  • 41

    Homes Sold
  • $427,000
    Average Sale Price
  • 19
    Five Star Reviews

  • 1

    Active Listings